Director of Product Marketing, Agency Growth
Core
Own product marketing strategy and storytelling for an agency audience across advertising and AI business solutions portfolios, turning complex products into winnable client pitches.
Role type
Director of Product Marketing (Agency Growth)
Builds
Go-to-market strategies for AI-era products, enabling partner teams with client-facing narratives, assets, and integrated marketing content.
Domain
Advertising technology (AdTech) and AI-powered platforms
Deliverable
product features | production ML models
Required skills
Product marketing strategy, storytelling and messaging frameworks, go-to-market execution, customer listening and market intelligence, cross-functional influence, content development for sales enablement, experience launching products in emerging categories
Preferred skills
Experience with advertising agencies, holding companies, or media buying organizations, experience with AI-powered products or platforms
Technologies
None explicitly stated
Responsibilities
Develop positioning and messaging frameworks supported by proof points; build go-to-market plans for new solutions from pilot to scale; create enablement content including pitch narratives and competitive materials; serve as the voice of the agency audience to inform product roadmaps; lead customer listening strategies and synthesize feedback into actionable recommendations; partner with marketing teams on integrated content across web, events, and social channels
Seniority
Director, strategic leadership with hands-on execution
