Director, Digital Experience
Core
Define and execute web strategy, product launches, and cross-journey design for consumer brands across 20+ locales to drive measurable business impact.
Role type
Director, Digital Experience (Strategy & Operations)
Builds
Annual web initiative roadmaps, end-to-end product launch experiences, and consumer-commercial cross-journey flows.
Domain
Retail / Ecommerce / Digital Marketing
Deliverable
product features
Required skills
Web strategy authorship, roadmap sequencing, executive narrative development, cross-functional orchestration, information architecture, funnel analysis, attribution modeling, AI application for personalization/workflow, vendor management, SOW development, global multi-brand portfolio management, RTL language support, agile content operations.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Set web strategy across consumer brands including goals, narratives, and path to business impact; convert strategy to annual initiative roadmaps; own end-to-end web experience for product and feature releases; use web insights to shape product roadmaps, positioning, and naming; deliver executive-ready narratives connecting web insights to investment choices; orchestrate web verticals including SEO, content strategy, design, development, and experimentation; design consumer-commercial cross-journey wayfinding and handoffs; identify opportunities to apply AI for personalization and workflow acceleration.
Seniority
Director, strategic leadership & cross-functional orchestration