Senior Audience Growth & Creative Lead
Core
Establish and evolve creative direction for MSN socials, driving audience engagement, referrals, and brand awareness through editorial content, newsletters, and creator strategies.
Role type
Senior Audience Growth & Creative Lead
Builds
MSN social content, newsletters, and creator campaigns
Domain
News media / Digital marketing
Deliverable
product features
Required skills
Integrated marketing strategy, social media scaling (Facebook, Instagram, TikTok, LinkedIn), newsletter growth, SEO optimization, GenAI content utilization, editorial standards, creative vision, data analysis
Preferred skills
Event management, business planning, marketing operations, video editing, graphic creation
Technologies
Facebook, Instagram, TikTok, LinkedIn, GenAI tools
Responsibilities
Develop and execute newsletter strategy to acquire new audience, create creator strategy aligned with business objectives, analyze data and report findings to stakeholders, collaborate on key editorial initiatives, create social content including editing videos and graphics
Seniority
Senior, hands-on IC with management experience