Web analyst
Core
Build web analytics infrastructure from scratch, configure tracking systems, and develop reports to drive product decisions.
Role type
Web Analyst
Builds
Analytics systems, dashboards, and data pipelines for a product marketing agency
Domain
Digital Marketing / Web Analytics
Deliverable
dashboards & analysis
Required skills
GA4, Google Tag Manager (GTM), Hotjar, Looker Studio, A/B testing, CRO, SQL
Preferred skills
SEO analytics, Google BigQuery (GBQ), Tableau (BI)
Responsibilities
Configure and maintain web analytics tools (GA4, GTM, Hotjar); Develop reports in Looker Studio; Conduct A/B testing and analyze anomalies; Collaborate with product teams to inform decisions; Participate in building the analytics database and cross-channel analytics.