Head of Consumer Growth Marketing
Core
Lead consumer marketing strategy to drive business growth through customer acquisition, conversion, and retention for Buró de Crédito.
Role type
Senior IC Head of Consumer Growth Marketing
Builds
Consumer marketing campaigns and programs
Domain
Financial services / Credit reporting
Deliverable
product features
Required skills
Consumer marketing strategy, customer acquisition, conversion optimization, retention strategies, performance marketing, digital media investment management, digital analytics, brand positioning, agency management, data-driven experimentation
Preferred skills
Cross-functional team leadership, problem-solving, continuous improvement
Technologies
Digital analytics tools, performance measurement platforms
Responsibilities
Define and execute consumer marketing strategy, lead customer acquisition and retention initiatives, design and optimize marketing campaigns, strengthen brand positioning, manage agencies and strategic partners
Seniority
Senior, hands-on IC