Product Marketing Manager
Core
Owns end-to-end go-to-market strategy for GoTyme Bank's lending products including MoreTyme and other credit products.
Role type
Product Marketing Manager (Lending)
Builds
Lending products and campaigns for GoTyme Bank
Domain
Digital Banking / Consumer Lending / Fintech
Deliverable
product features
Required skills
Go-to-market strategy, market intelligence, competitive positioning, program management, internal enablement, market monitoring, data synthesis, use case development
Preferred skills
Lending product expertise, credit customer behavior analysis, regulatory knowledge, GTM execution, data analytics, cross-functional leadership
Technologies
None stated
Responsibilities
Lead go-to-market planning and execution for lending products; Own end-to-end program management for lending campaigns; Drive internal enablement and alignment for sales and operations; Conduct continuous market and competitive monitoring; Leverage data and customer research to understand borrower needs; Build and maintain a sharp view of the competitive lending landscape; Monitor key lending performance metrics; Synthesize internal and external data to develop customer value propositions; Identify and develop use cases and segment-specific marketing plans for lending products
Seniority
Mid-Senior, hands-on IC