Manager Angebotssteuerung & Marketing-Controlling Digital (m/w/d)
Core
Manage the controlling side of digital offer advertising, including article selection, store allocation, and action evaluation to optimize costs and benefits.
Role type
Manager, Digital Offer Control & Marketing Controlling
Builds
Digital prospectuses, mobile app offers, and online channel campaigns for retail stores
Domain
Retail / Grocery / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Category Management, Cost-Benefit Analysis, Budget Planning, Forecasting, Data Visualization, ROI Calculation, Uplift Analysis, Margin Analysis, Cannibalization Analysis, Process Optimization
Preferred skills
SQL, Power BI, SAP BW, Excel
Responsibilities
Control selection and placement of promotional articles for digital channels; Analyze store and regional data to determine campaign locations; Evaluate actions based on sales, margin, and cost data; Create cost-benefit analyses comparing digital vs. print; Plan and monitor budgets; Develop reports and dashboards for stakeholders; Drive digitalization of offer advertising processes.
Seniority
Manager, hands-on IC