Creative Strategy Manager – Creator Content (all genders)
Core
Set strategic and creative direction for creator content across offsite social platforms and onsite Zalando experiences to drive engagement and conversion.
Role type
Senior individual contributor creative strategy manager
Builds
Recognisable creator profiles, repeatable entertainment formats, and seamless offsite-to-onsite user journeys
Domain
Fashion e-commerce, creator economy, social media strategy
Required skills
Creative strategy, content format development, cross-functional stakeholder alignment, data-driven decision making, user journey mapping, brief writing, social platform fluency, agency management
Preferred skills
Experience with Instagram/TikTok/YouTube, fashion/lifestyle passion, additional languages
Technologies
Instagram, TikTok, YouTube
Responsibilities
Define strategic direction for creator content across campaigns and events; Develop recurring content concepts and format playbooks; Map offsite-to-onsite user journeys; Design and run structured content tests; Align cross-functional stakeholders; Translate strategy into scalable briefing systems
Seniority
Senior, hands-on IC