PUB LATAM_Colombia_Template BU2027
Core
Lead Customer Experience (CX) strategy to drive business growth through actionable insights, innovative solutions, and integrated media ecosystems for clients.
Role type
Senior IC CX Strategy Lead
Builds
Integrated media ecosystems (owned, paid, shared, earned) and strategic CX plans
Domain
Advertising & Marketing, Customer Experience
Deliverable
product features
Required skills
Strategic thinking, data interpretation (qualitative/quantitative), media planning, workshop facilitation, stakeholder consulting, trend analysis, KPI framework design
Preferred skills
Social media monitoring, cross-functional collaboration, innovation culture leadership
Technologies
Google Analytics, SurveyMonkey, Qualtrics, iKantar, IBOPE, Brandwatch, Tableau, Hootsuite Insights, Talkwalker
Responsibilities
Design and facilitate strategic workshops; Act as a strategic consultant for client decision-making; Interpret data to identify growth opportunities; Develop media tactics and E2E strategies; Communicate strategy to creative teams; Design integrated media ecosystems; Establish KPI frameworks; Promote innovation culture.
Seniority
Senior, hands-on IC
