Data Analysis Specialist
Core
Transform media and retail data into actionable insights for campaign measurement, audience strategy, and media planning.
Role type
Data Analysis Specialist
Builds
Scalable reporting and measurement solutions, data models for visualization, custom audiences, and attribution models.
Domain
Media & Retail Analytics
Deliverable
dashboards & analysis
Required skills
Python (NumPy, Pandas, cloud SDKs), SQL (window functions, DML), Data Visualization (Power BI, Tableau, Looker), Data Cleaning, Stakeholder Collaboration, Critical Thinking, Exploratory Data Analysis
Preferred skills
Amazon Marketing Cloud (AMC), Clean room technologies, Cloud analytics stack (GCP/AWS), API querying
Technologies
Python, SQL, Power BI, Tableau, Looker, GCP, AWS, Postman, NumPy, Pandas
Responsibilities
Define and automate data analysis extracts for media and retail within data clean rooms. Create data models for ingesting and consolidating retail data. Collect, clean, and analyze data from various media platforms. Write queries to build custom audiences and measurement models (Multi-touch attribution, Markov Chain, Incrementality). Ensure data accuracy across reports and dashboards. Communicate findings and recommendations to stakeholders. Support media planning initiatives.
Seniority
Mid-level (3 years experience)
