Adobe Target Technical Lead
Core
Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, and recommendations while building front-end code and providing technical leadership.
Role type
Senior IC Adobe Target Technical Lead
Builds
Scalable, measurable personalization and experimentation implementations for clients
Domain
Digital Marketing / MarTech / Personalization
Required skills
Adobe Target (A/B testing, multivariate, targeting, personalization), JavaScript, TypeScript, HTML, CSS, Git, Cross-browser development, Accessibility, Stakeholder management, Technical mentoring
Preferred skills
Adobe Target Certification, Adobe Experience Cloud products (AEM, Analytics, Journey Optimizer), Enterprise digital marketing experience, Reusable pattern development
Technologies
Adobe Target, JavaScript, TypeScript, HTML, CSS, Git, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager, Adobe Analytics
Responsibilities
Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, and multivariate tests. Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices. Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules, and delivery safeguards. Partner with product, design, analytics, AEM, MarTech, and business teams to translate experimentation goals into technically sound, measurable implementations. Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity, and influencing a practical path from idea to delivery. Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Target implementations. Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods, and technical problem solving.
Seniority
Senior, hands-on IC