Senior Platform Strategist
Core
Develop and execute digital strategies for client-owned platforms, apps, and social channels, acting as the day-to-day strategic lead on assigned workstreams.
Role type
Senior Platform Strategist (Digital Strategy & Product Roadmapping)
Builds
Digital roadmaps, platform enhancements, and strategic recommendations for client websites, apps, and social properties.
Domain
Digital Marketing & Web Development
Deliverable
product features
Required skills
Digital strategy, product/platform roadmapping, UX/UI principles, Agile backlog management, data synthesis, web & social analytics, presentation skills
Preferred skills
Personalization strategy, A/B testing design, competitive auditing, user research, mentoring
Technologies
Agile, web analytics tools, social media platforms
Responsibilities
Develop unique, brand-specific approaches to owned digital platforms; build optimization roadmaps grounded in user needs; facilitate cross-functional working sessions; monitor platform performance and translate results into actionable insights; conduct primary and secondary research (competitive audits, user interviews); contribute to new business pitches and strategic presentations.
Seniority
Senior, hands-on IC with mentorship responsibilities
