Marketing Manager (m/w/d)
Core
Plan and coordinate product marketing and existing customer campaigns, manage the central website content, and develop sales and marketing concepts.
Role type
Marketing Manager
Builds
Product marketing campaigns, website content, sales and marketing concepts
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product marketing, campaign coordination, market research analysis, sales concept development, budget management, agency/partner coordination, data analysis
Preferred skills
Experience in banking or financial services, experience managing service providers
Technologies
POS-Digital, KWF (Key Word Field)
Responsibilities
Plan and coordinate product marketing and existing customer campaigns, coordinate marketing content for the central website, plan and analyze qualitative and quantitative market research studies, develop sales and marketing concepts independently, create analyses and decision templates to support marketing and sales decisions, manage POS/KWF budgets, measure campaign success and track results, collaborate with internal teams to align sales activities with company goals and brand identity
Seniority
Mid-level, hands-on IC