Marketing Manager (m/w/d)
Core
Plan and coordinate product marketing and existing customer campaigns, manage the central website content, conduct market research, and develop sales and marketing concepts for a cooperative bank in Northern Bavaria.
Role type
Marketing Manager
Builds
Product marketing campaigns, website content, sales and marketing concepts, campaign analysis reports
Domain
Banking / Financial Services
Deliverable
product features
Required skills
Product marketing, market research, campaign coordination, sales concept development, budget management, agency/partner management, data analysis
Preferred skills
Experience in banking or financial services, experience managing external service providers
Technologies
POS-Digital, KWF (Key Word Field)
Responsibilities
Plan and coordinate product marketing and existing customer campaigns, coordinate marketing content for the central website, plan and analyze qualitative and quantitative market research studies, develop sales and marketing concepts independently, create analysis and decision templates for marketing and sales decisions, manage POS/KWF budgets, measure campaign success, collaborate with internal teams to align sales activities with company goals and brand identity
Seniority
Mid-level, hands-on IC