Print Media Specialist
Core
Managing complex media planning projects with a specific focus on the Print channel for a Luxury sector client.
Role type
Mid-level media planner (Print focus)
Builds
Integrated media strategies and print campaign executions for luxury brands
Domain
Advertising / Media Planning / Luxury Goods
Required skills
Media planning, Print channel expertise, Project management, Data analysis, Client presentation, Media mix optimization, Forecasting, Reporting tools, Cross-functional collaboration, English proficiency
Preferred skills
Experience at media centers, Advanced knowledge of offline media
Technologies
Planning and reporting tools
Responsibilities
Manage complex media planning projects autonomously with a focus on Print, Plan and optimize print campaigns ensuring alignment with client goals, Define and optimize media mix based on objectives and KPIs, Analyze campaign performance and develop insights, Participate in client meetings with a consultative approach, Supervise and support junior planners, Support media investment forecasting and analysis, Collaborate with Digital and Strategy teams for an integrated approach, Ensure consistency between strategy, execution, and delivery, Support post-campaign reconciliation and review activities