Index ETF Product Marketing Specialist
Core
Drive positioning, commercial narrative, and go-to-market execution for Vanguard's ETF range to enable client adoption and scalable growth.
Role type
Product Marketing Specialist (Financial Services)
Builds
Vanguard Index ETFs and associated sales enablement materials
Domain
Asset Management / Index Investing
Deliverable
product features
Required skills
Index investing expertise, ETF mechanics knowledge, portfolio construction understanding, competitive analysis, GTM strategy, sales enablement development, cross-functional collaboration, project management
Preferred skills
Content management systems proficiency, analytics tools usage, digital communications trends, AI understanding
Responsibilities
Track flows, AUM growth, market share, and platform availability; Analyze competitive performance to identify win/loss drivers; Develop and execute marketing plans to grow ETF adoption across advisers, platforms, and wealth managers; Lead GTM for new ETF launches and repositioning; Define differentiated value propositions and client-relevant use cases; Create sales enablement deliverables like brochures and pitch decks
Seniority
Mid-Senior, hands-on IC
