Marketing Senior Director – Personal Wealth
Core
Lead marketing strategy and full-funnel execution for Vanguard's Mass Affluent and Affluent retail investor segments.
Role type
Senior Director, Marketing (Wealth Management)
Builds
Multi-year go-to-market strategies, audience-centric client experiences, and measurable growth for Core and Flagship segments.
Domain
Financial Services / Wealth Management
Deliverable
product features
Required skills
Strategic marketing leadership, full-funnel ownership, executive communication, financial acumen, data synthesis, cross-functional alignment, organizational development.
Preferred skills
Experience in wealth management or retail financial services, fluency in investor needs and distribution models.
Technologies
Marketing technology, analytics platforms, CRM systems.
Responsibilities
Develop multi-year marketing strategies, own end-to-end funnel performance (awareness to retention), synthesize data for executive decision-making, lead a high-performing marketing organization, align cross-functional partners, and drive audience-centric marketing initiatives.
Seniority
Senior, hands-on IC with strategic advisory responsibilities.