Business Director - Strategy & Insights
Core
Directs strategy for top clients, leads new business pitches, and mentors strategy talent within a global advertising agency.
Role type
Senior IC strategy director (advertising/marketing)
Builds
Strategic briefs, client relationships, and award-winning creative concepts
Domain
Advertising & Marketing
Deliverable
product features
Required skills
Strategic thinking, new business development, client relationship management, team leadership, market research, trend analysis, presentation skills, technology integration
Preferred skills
Award-winning creative experience, data-driven insights, innovation in marketing
Technologies
Publicis Groupe FUEL platform
Responsibilities
Lead agency new business pitches and secure new business opportunities; Own client relationships and drive day-to-day success; Mentor younger strategy talent; Direct team participation in client research and campaign performance monitoring; Initiate and direct client Effectiveness and Creative awards entries; Build focused, insightful connections between research and creative briefs.
Seniority
Senior, hands-on IC