Planneur Stratégique F/H (CDD- 6 mois)
Core
Strategic planner supporting luxury and beauty brands in defining global strategies, omnichannel campaigns, and innovation initiatives.
Role type
Senior strategic planner (marketing)
Builds
Global brand strategies, omnichannel content campaigns, and innovation roadmaps
Domain
Luxury & Beauty marketing
Deliverable
product features
Required skills
Strategic planning, omnichannel marketing, consumer behavior analysis, Design Thinking, ethnography, stakeholder management, project management
Preferred skills
Luxury industry experience, social media strategy, e-commerce strategy, innovation management
Technologies
Design Thinking, Ethnography, UX tools
Responsibilities
Define global brand strategies and service concepts; Develop and execute omnichannel brand campaigns; Analyze emerging consumer trends and innovative marketing initiatives; Lead transformation projects using Design Thinking and Human-Centered Approach; Act as the key client liaison throughout projects.
Seniority
Senior, hands-on IC