Senior Director, Product Management Campaign Operations Automation
Core
Own the strategy, roadmap, and delivery of an internal product enabling Campaign Managers, Ad Operations, and Account Managers to plan, launch, manage, and report on campaigns.
Role type
Senior Director, Product Management (Internal Product)
Builds
Internal campaign operations automation platform
Domain
Digital marketing operations / Campaign management
Deliverable
production ML models | product features
Required skills
Product strategy, roadmap planning, team leadership (coaching IC PMs), workflow discovery, automation logic, AI integration, change management, stakeholder partnership, analytical measurement
Preferred skills
Experience with enterprise workflow transformation, digital campaign operations, technical fluency in APIs and data dependencies
Technologies
Workflow orchestration, APIs, data dependencies, AI tools
Responsibilities
Define product strategy and phased roadmap for campaign operations automation; Lead discovery with operators to simplify workflows before automating; Guide platform from early testing through sustained adoption; Partner with Engineering on integration quality and error handling; Lead and coach four individual-contributor Product Managers; Establish product telemetry and baselines for efficiency gains.
Seniority
Senior, hands-on IC leader with team management
