Midweight Creative
Core
Concept, create, and activate original social-first content that stops the scroll and sparks conversation for brands.
Role type
Midweight Social Creative (IC)
Builds
Original video content and campaigns for TikTok, Instagram, and Meta platforms
Domain
Digital Marketing / Social Media
Required skills
Social media concepting, video filming and editing, client presentation, platform strategy (TikTok/Instagram/Meta), cultural trend analysis, project management
Preferred skills
On-camera presence, influencer collaboration, data-driven content optimization
Technologies
TikTok, Instagram, Meta platforms
Responsibilities
Develop original, culturally relevant content ideas; Film, edit, and publish social content; Present creative concepts to clients; Collaborate on content calendar planning; Advise on platform algorithm shifts; Identify opportunities for creator-led storytelling
Seniority
Midweight, hands-on IC