Senior Copywriter
Core
Concept, design, and implement innovative pharma-focused visual materials for integrated, cross-channel initiatives including large web initiatives, online advertising, digital marketing, and broadcast.
Role type
Senior Copywriter (Creative)
Builds
Integrated cross-channel marketing campaigns for healthcare brands
Domain
Healthcare / Pharma / Digital Marketing
Deliverable
product features
Required skills
Conceptual development, 360-campaign development, brand and copy direction, tone and style consistency, cross-channel marketing, direct marketing, audience analysis, creative brief development
Preferred skills
DTC and HCP pharma experience, online and offline media experience
Technologies
Web, digital marketing platforms, broadcast media
Responsibilities
Collaborate with creative team members to determine concept, brand and copy directions; Ensure copy tone and style are consistent with brand and style guidelines; Interact with project teams to understand business objectives and audience demographics; Translate concepts into effective messages; Contribute to brainstorming and creative brief development; Work on multiple projects simultaneously and juggle writing demands; Support more senior creative leads, and mentor and partner with those more junior
Seniority
Senior, hands-on IC with mentorship responsibilities
