Analyst, Analytics
Core
Develop data strategies connecting marketing investments to business outcomes by evaluating campaign performance and uncovering opportunities through reporting and analysis.
Role type
Junior IC analytics analyst (marketing)
Builds
Campaign performance reports, insights, and recommendations for client marketing effectiveness
Domain
Digital marketing and advertising
Deliverable
dashboards & analysis
Required skills
Data analysis, SQL, Tableau, PowerBI, Advanced Excel, Digital media metrics, Relational databases
Preferred skills
STEM/Economics/Marketing degree, Experience with large datasets, Google Analytics, MS Access, Macros
Responsibilities
Pull and quality-check data from multiple sources, Validate reporting outputs, Maintain reporting templates, Assist in developing insights and recommendations, Support brand and traffic studies, Participate in cross-functional meetings
Seniority
Junior, entry-level IC