SEO Account Manager
Core
Shape how L'Oréal UK's beauty brands are discovered online by turning search behavior and consumer questions into content that performs across traditional search, generative engines, and AI-led discovery.
Role type
SEO & GEO Account Manager
Builds
Content roadmaps, structured data, entity optimization, and conversational-search insights for beauty brands.
Domain
Beauty / Digital Search & Generative AI
Required skills
SEO strategy, content strategy, copywriting, entity optimization, generative AI search (GEO) knowledge, analytics platform proficiency, client relationship management
Preferred skills
Experience in beauty industry, knowledge of consumer behavior, digital commerce
Technologies
GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs
Responsibilities
Build and deliver SEO and content roadmaps connecting brand priorities with search demand; Identify content gaps across evergreen, editorial, and product-led experiences; Improve visibility in search engines and AI-led platforms; Create content briefs and lead quality assurance; Turn performance data into practical recommendations; Develop trusted client relationships and present recommendations; Collaborate with specialists across Content, Paid Search, Social, Retail Media, PR, Data and Analytics.
Seniority
Mid-Senior, hands-on IC