Senior Copywriter
Core
Develop compelling, consistent, and high-volume content for a leading global tobacco industry client across blog, email, newsletter, SMS, and social channels.
Role type
Senior Copywriter (Content Production)
Builds
Blog posts, eCRM emails, SMS messages, newsletters, and social media content (reels, carousels, stories, static posts) for two distinct brands.
Domain
Tobacco industry / Digital Marketing
Deliverable
product features
Required skills
Copywriting, SEO, Email marketing, Social media content creation, Design literacy, Organization
Preferred skills
Experience in regulated/compliance-heavy industries, Retail/e-commerce content writing, Conversion-oriented content writing
Technologies
Excel
Responsibilities
Write SEO-informed blog posts, craft copy for eCRM emails and SMS, develop newsletter copy, create social content, maintain copybooks and content tracking, review briefs for alignment, collaborate with designers and strategists.