Specialist, Creative Strategy
Core
Lead creative ideation and oversee production of dynamic creator marketing campaigns for major beauty brands.
Role type
Specialist, Creative Strategy (Beauty Industry)
Builds
Creator marketing campaigns for Fortune 500 beauty brands
Domain
Beauty industry + Influencer marketing
Deliverable
product features
Required skills
Creative strategy, Beauty industry expertise (cosmetics, haircare, nail care), Strategic thinking, Presentation design (Google Slides, PowerPoint), Consumer insights analysis, Cross-functional collaboration
Preferred skills
Startup experience, Strong writing skills, Bias for action
Technologies
Google Slides, PowerPoint
Responsibilities
Develop creative concepts that differentiate the brand and resonate with the target audience. Generate innovative and strategic ideas for beauty campaigns. Determine the optimal media mix and social platform allocation. Provide clear guidance to creative and creator teams. Craft persuasive brand stories and key messaging. Utilize consumer insights to inform creative decisions. Create and deliver persuasive presentations to beauty brands.
Seniority
Specialist (3-5 years experience)