Ad Operations Specialist
Core
Executes campaign trafficking, tracking setup, QA, and go-live processes to ensure digital campaigns are technically implemented according to approved plans.
Role type
Ad Operations Specialist (Digital Trafficking)
Builds
Digital advertising campaigns and tracking infrastructure
Domain
Digital Advertising / Media Buying
Required skills
Campaign trafficking, Tag implementation (pixels, UTMs, click trackers), Creative QA, Placement QA, Ad server setup, Data validation, Technical issue logging, Documentation
Preferred skills
Platform familiarity, Problem solving
Technologies
Ad servers, Tag management systems, UTM builders, Creative management platforms
Responsibilities
Prepare trafficking sheets, Implement tags and ad server setup, QA creative and placements, Confirm campaign go-live, Log technical issues, Support data validation for reporting
Seniority
Mid-level (2–5 years experience)
