Reporting & Insights Specialist
Core
Produces campaign reports, maintains dashboards, validates data sources, and supports performance commentary and PCA development for media campaigns.
Role type
Reporting & Insights Specialist
Builds
Campaign performance reports, dashboards, and PCA data packs
Domain
Digital advertising / Media analytics
Deliverable
dashboards & analysis
Required skills
Data gathering, Data validation, KPI tracking, Variance analysis, Reporting discipline, Analytical thinking, Tool proficiency
Preferred skills
Communication, Collaboration
Technologies
Reporting tools, Spreadsheets, Dashboards
Responsibilities
Gather campaign performance data from agreed sources; Maintain dashboards and report templates; Validate data consistency with Ad Ops and platform reports; Track KPI delivery against the measurement framework; Highlight variances, trends and optimisation opportunities; Support PCA and Start/Stop/Continue outputs; Escalate unreliable or incomplete data.
Seniority
Mid-level (2–5 years experience)
