Strategy Business Director
Core
Shape strategic planning for a leading finance client, turning audience, behavioural, and performance data into insight-led thinking that drives client growth.
Role type
Senior IC strategy business director (communications planning)
Builds
Connected communications planning across PESO (Paid, Earned, Shared, Owned) for a finance client
Domain
Marketing / Communications / Finance
Required skills
Strategic planning craft, analytical mindset, connected communications planning (PESO), marketing effectiveness, data-led storytelling, coaching and team development, solving complex strategic challenges
Responsibilities
Own the strategic planning standard for a leading finance client; Translate audience, behavioural, and performance data into meaningful insights; Lead connected communications planning across PESO; Partner with planning and activation teams to create rigorous media work; Build effectiveness and measurement into strategic thinking; Strengthen planning capability through coaching and feedback
Seniority
Senior, hands-on IC