Senior Data Scientist
Core
Solving complex marketing and business challenges by accessing, integrating, manipulating, mining, and modeling data sources to optimize media, customer experience, segmentation, and targeting.
Role type
Senior Data Scientist (Marketing & Business Strategy)
Builds
Scalable data pipelines, models for real-time applications, and analytical insights for client campaigns.
Domain
Digital Marketing, Media Optimization, Customer Experience
Deliverable
production ML models
Required skills
Statistical analysis, regression analysis, causal inference, experimentation design, machine learning, Python, R, SQL, distributed computing (Hadoop, GCP)
Preferred skills
Spark, Linux, generative AI tools (ChatGPT, Google Gemini), prompt engineering
Technologies
Hadoop, GCP, Spark, Linux, Python, R, SQL
Responsibilities
Translate marketing questions into analytical plans; ingest and integrate disparate big data sources; conduct exploratory analysis to identify insights; apply quantitative techniques to uncover latent patterns; build and test scalable data pipelines; visualize and communicate results to technical and non-technical audiences; collaborate with stakeholders on analytical objectives; share knowledge and conduct research to advance the data science practice.
Seniority
Senior, hands-on IC
