Social Strategy Director
Core
Lead social strategy function across an agency, defining how brands earn relevance and engagement in culture by connecting audience behavior, platform dynamics, and creator ecosystems.
Role type
Senior IC social strategy director
Builds
Social-first strategies, content ecosystems, and creator partnership frameworks for major consumer-facing brands
Domain
Digital marketing, social media, influencer marketing
Deliverable
product features
Required skills
Social strategy, platform-specific strategy (TikTok, Instagram, YouTube, LinkedIn, Snapchat), creator/influencer strategy, cultural trend analysis, team mentorship, client relationship management
Preferred skills
Agency growth experience, pitching, strategic consultancy
Technologies
TikTok, Instagram, YouTube, LinkedIn, Snapchat
Responsibilities
Lead development of social-first strategies across always-on, campaign, creator, and community initiatives; Develop platform-specific strategies and content ecosystems; Monitor cultural shifts and translate insights into actionable recommendations; Lead strategic thinking around creator partnerships and influencer programs; Mentor strategists and establish best-in-class social planning methodologies
Seniority
Senior, hands-on IC