Senior Account Supervisor, Consumer Media
Core
Leading media strategy development, pitching media, and securing coverage for Consumer Brands accounts.
Role type
Senior Account Supervisor, Media Strategy
Builds
Media strategies, pitch letters, press releases, interview briefing books, media analysis documents, and competitive snapshots.
Domain
Public Relations / Consumer Media
Deliverable
client delivery
Required skills
Media strategy development, pitching media, securing media coverage, media analysis, competitive analysis, writing persuasive materials, building media relationships, media tools proficiency
Preferred skills
Creative storytelling, cultural pulse, flexibility, attention to detail, organization, time management, multi-tasking, verbal communication
Technologies
Cision, Muck Rack
Responsibilities
Lead media strategy development for Consumer Brands accounts; pitch media and secure coverage; develop media analysis and competitive snapshots; guide juniors in writing pitch letters, press releases, and briefing books; oversee targeted media list development and relationship building with editors.
Seniority
Senior, hands-on IC