Product Marketing Specialist Prozess- und Batterietechnik (m/w/d)
Core
Technical marketing expert for IKA's Process and Battery Technology portfolio, bridging product knowledge, applications, and customer requirements with compelling market communication.
Role type
Product Marketing Specialist (Technical Marketing)
Builds
Product knowledge base, consistent cross-channel product communication, application reports, use cases, success stories, and technical content for customers.
Domain
Industrial machinery, Process engineering, Electric Vehicle Battery technology
Deliverable
product features
Required skills
Technical understanding of complex products, Product marketing experience, Content creation and copywriting, Market and competitive analysis, Event planning and on-site presentation, Cross-functional collaboration
Preferred skills
Experience with Content Management Systems, Marketing automation tools, AI-assisted tools, Machine learning or Process engineering background
Technologies
MS Office, Content Management Systems, Marketing tools, AI tools
Responsibilities
Develop and maintain product and application texts for websites and digital campaigns, Create brochures, datasheets, whitepapers, and digital content, Plan and coordinate product launches with Product Management and Sales, Analyze market and technology trends, Organize and present at trade shows and events
Seniority
Mid-level, hands-on IC
