Senior Media Analyst
Core
Leading the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client.
Role type
Senior Digital Media Analyst
Builds
Scalable recurring performance reports, dashboards, and actionable insights for automotive clients.
Domain
Digital Marketing / Automotive
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Data Visualization, Digital Media Measurement, Attribution Analysis, Cross-functional Collaboration, Client Presentation, Data Troubleshooting, Mentoring
Preferred skills
Snowflake, Python, Data Engineering, Marketing Mix Modeling, Forecasting, Adobe Analytics, Google Analytics, Connected TV, Programmatic Display
Technologies
Tableau, Snowflake, Adobe Analytics, Excel, SQL, Python, Google Analytics
Responsibilities
Design and interpret quantitative and qualitative data reports from multiple digital media sources. Develop, maintain, and quality-check scalable dashboards and reporting solutions. Partner with Data Engineering to translate governed platform data into reliable reporting. Own and evolve measurement frameworks and benchmarks. Validate reported metrics and investigate discrepancies. Translate technical findings into digestible narratives and client-facing presentations. Mentor junior analysts and set standards for analysis quality. Support advanced measurement initiatives like incrementality and attribution analysis.
Seniority
Senior, hands-on IC with mentorship responsibilities
