Salesforce Marketing Cloud Technical Lead
Core
Technical Lead responsible for building tools for engineers, driving digital transformation, and managing product roadmaps for Salesforce Marketing Cloud and CRM implementations.
Role type
Senior IC Salesforce Marketing Cloud Technical Lead
Builds
Marketing automation tools, customer journeys, and data integration pipelines for financial services clients.
Domain
B2B Financial Services / Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud (SFMC) architecture, SQL/data manipulation, Journey Builder, Automation Studio, CloudPages, Salesforce CRM (Sales/Service Cloud), Data Model design, Security model configuration, Lightning pages, Flows, MQL-to-SQL lead journey design, technical documentation.
Preferred skills
B2B Financial Services marketing domain knowledge, independent task management, timeline estimation.
Technologies
Salesforce Marketing Cloud, Salesforce CRM, SQL, Journey Builder, Automation Studio, CloudPages, Lightning
Responsibilities
Create product roadmaps, design and execute customer journeys, manage development and UAT processes, optimize platform implementations, ensure data flow alignment between marketing and sales.
Seniority
Senior, hands-on IC
