Senior Content Strategist
Core
Develops and executes content strategy, architecture, and planning for omni-channel B2B content marketing campaigns and digital experiences.
Role type
Senior Content Strategist
Builds
Content strategies, editorial plans, taxonomies, content architectures, and strategic documentation for B2B clients.
Domain
Digital Marketing / B2B Content Strategy
Deliverable
product features
Required skills
Content strategy, audience journey mapping, content auditing, taxonomy development, AI/LLM readiness assessment, strategic research, data analysis, presentation skills, CMS/DAM platform knowledge.
Preferred skills
B2B enterprise experience, technology industry experience, UX understanding, SEO knowledge, AI tool proficiency.
Technologies
Microsoft Office (PowerPoint, Excel, Word, Teams, Outlook), CMS, DAM, AEM, Screaming Frog.
Responsibilities
Conducting research into audience needs, trends, and digital/AI innovations; developing content strategies and editorial plans; performing content audits and identifying gaps; creating content architectures and modular approaches; supporting AI/LLM discoverability assessments; maintaining editorial standards and governance guidelines.
Seniority
Senior, hands-on IC