Content Strategy Lead
Core
Define and drive integrated social media strategies for a portfolio of local and global clients to ensure brands remain culturally relevant and impactful.
Role type
Senior IC Content Strategy Lead (Social Media)
Builds
Social media strategies, channel architectures, content ecosystems, and audience engagement plans.
Domain
Digital Marketing / Social Media / Brand Strategy
Deliverable
product features
Required skills
Social media strategy, digital communications, brand planning, client leadership, team management, social ecosystem knowledge, strategic frameworks, data analysis, storytelling, project management, social listening tools.
Preferred skills
Creative agency experience, integrated agency environments, emerging platforms, creator ecosystems.
Technologies
Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Twitch, Reddit, Brandwatch, Talkwalker, Sprinklr, Meltwater, NetBase.
Responsibilities
Lead development of integrated social media strategies; define platform-specific approaches and channel architectures; translate business objectives into actionable social strategies; act as strategic advisor to clients; guide social planning and campaign development; monitor cultural and platform trends; deliver audience and competitive analyses; lead strategic workshops and client meetings; manage and mentor a team of Social Strategists; collaborate with Creative, Account, Media, and Production teams; establish measurement frameworks and KPIs.
Seniority
Senior, hands-on IC with team management