SEO Account Director
Core
Lead organic search and GEO strategy for L'Oréal UK brands, turning search insights into growth across search, social, retail, and AI-powered experiences.
Role type
Senior IC SEO & GEO Account Director
Builds
Integrated search strategies for major consumer brands
Domain
Digital Marketing / Search / E-commerce
Required skills
SEO strategy, technical SEO, content optimization, keyword strategy, information architecture, user experience analysis, GEO/AI search, performance measurement, client relationship management, cross-functional collaboration
Preferred skills
AI search experimentation, structured data, entity optimization, conversational discovery
Technologies
GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs, Similarweb
Responsibilities
Lead organic search strategy and roadmaps; build trusted senior client relationships; shape SEO programmes (technical, content, local, performance); collaborate with media, social, and data teams; lead performance measurement and storytelling; develop SEO talent and champion AI search experimentation
Seniority
Senior, hands-on IC