Vice President Director, Social Strategy
Core
VP/Director shaping social strategy, creative development, and cultural intelligence for beauty brands, partnering with creative, PR, and influencer teams to drive earned-first narratives.
Role type
Senior IC social strategy director (beauty)
Builds
Social-first creative strategies, influencer programs, and culturally resonant content executions for beauty brands.
Domain
Beauty industry + social media strategy
Required skills
Social strategy development, earned-media strategy, influencer/creator strategy, cultural insight analysis, media planning, cross-functional leadership, strategic storytelling, consumer behavior analysis, platform fluency, creative direction
Preferred skills
Entertainment-driven social programming, emerging technology/platforms expertise, beauty industry passion
Technologies
Social platforms, creator ecosystems, media planning tools
Responsibilities
Develop culturally informed social and content strategies; define and uphold earned-first standards; lead influencer and creator strategies; collaborate with creative teams on socially native tactics; monitor pop culture and emerging social formats; represent the team in senior stakeholder meetings.
Seniority
Senior, hands-on IC
