Digital Strategist (Temporary Long Term Contract)
Core
Shape and maintain the vision for Toyota's digital practice and experiences, translating research and data into actionable strategies for Toyota.com and related properties.
Role type
Digital Strategist (Agency)
Builds
Digital strategies, user journeys, creative briefs, and strategic presentations for Toyota's digital touchpoints.
Domain
Automotive / Digital Strategy
Deliverable
product features
Required skills
Digital strategy, content planning, mobile platforms, quantitative and qualitative research analysis, audience persona development, strategic storytelling, presentation design, technology trend analysis.
Preferred skills
Experience in agency or startup environment, expertise in top brands, user-centered design advocacy.
Responsibilities
Formulate and maintain content matrices, messaging hierarchies, and strategic POVs. Synthesize customer and business insights into creative briefs and strategies. Develop audience personas articulating brand positioning. Advocate for user-centered design across cross-functional teams. Support day-to-day client requests by clarifying strategic intent. Participate in research projects and monitor automotive and digital retail trends.