Senior Manager, Retail Search
Core
Own and develop retail search activation strategy and oversee a team of Search Managers to execute best-in-class retail media campaigns across search Direct.
Role type
Senior Manager, Retail Search
Builds
Retail media campaigns (search Direct) for client brands
Domain
Retail media / E-commerce advertising
Required skills
Retail search strategy, Amazon Ads, hands-on-keyboard media buying, keyword/ad group/audience targeting, real-time bidding, campaign optimization, reporting, Excel (Pivot Tables, Vlookups), Google Suite, team leadership, mentoring
Preferred skills
Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart, Google SEM
Technologies
Amazon Ads, Walmart Connect, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart, Google SEM, Excel, Google Suite
Responsibilities
Lead strategy on keyword, ad group, audience and targeting; refine activation plans based on client objectives; develop processes for daily/weekly optimizations; create presentations recommending campaign strategy; lead team in executing tactics; set performance expectations; mentor Search Managers and Specialists; provide strategic insights and recommendations.
Seniority
Senior, hands-on IC with management responsibilities