Specialist, eCommerce
Core
Develop and execute e-commerce content strategies for product detail pages (PDP) across major US marketplaces, translating brand objectives into shopper-focused content.
Role type
Specialist, eCommerce Content Strategist
Builds
Product detail page content, content briefs, and digital shelf optimization strategies for leading retailers.
Domain
Retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Strategic copywriting, digital shelf data analysis, AEO/SEO, content health reporting, cross-functional collaboration, content deployment, brand voice management, retailer compliance knowledge.
Preferred skills
Experience with A+ Content, Enhanced Brand Content, and Brand Stores; knowledge of consumer packaged goods (CPG) trends.
Technologies
Amazon.com, Walmart.com, Kroger.com, Target.com, digital shelf workbenches.
Responsibilities
Audit client brands and competitors across the digital shelf; develop prioritized content-update recommendations; create and refine PDP messaging and content hierarchies; translate product information into clear content briefs; edit and proofread content for accuracy and brand voice; partner with creative teams on content production and deployment.
Seniority
Mid-level, hands-on IC