Senior Advanced Analytics Specialist
Core
Senior modeler for Marketing Mix Modeling (MMM), multi-touch attribution, and marketing experimentation within a data marketing unit.
Role type
Senior IC advanced analytics specialist (econometrics)
Builds
Econometric models, attribution frameworks, and predictive models for client marketing optimization
Domain
Marketing analytics and econometrics
Deliverable
production ML models
Required skills
Bayesian methods, frequentist modeling, causal inference, marketing experiment design, propensity modeling, SQL, Python or R, ETL, relational database management, Power BI
Preferred skills
Master's or PhD in Statistics/Econometrics/Mathematics/Economics, experience presenting to senior stakeholders, advanced Excel and PowerPoint
Technologies
PyMC, Stan, Robyn, Meridian, LightweightMMM, Microsoft SQL Server, SQLite, Microsoft Access, Power BI, Excel, PowerPoint
Responsibilities
Design, build, and maintain econometric Marketing Mix Models (MMM); Lead multi-touch attribution (MTA) modeling; Design, execute, and analyze marketing experiments; Develop propensity and predictive models; Create data reports and visualizations; Analyze, clean, and organize data
Seniority
Senior, hands-on IC
