Creative Director - Copywriter
Core
Senior creative leader responsible for translating creative ambition into distinctive, effective, and culturally relevant ideas and storytelling for a leading telecommunications client across Africa.
Role type
Senior IC Creative Director (Copywriter)
Builds
Integrated campaigns, brand platforms, digital experiences, and content ecosystems for a major telecom client.
Domain
Telecommunications / Marketing & Communications
Required skills
Conceptual development, messaging and narrative direction, copywriting, tone of voice definition, team leadership, client partnership, AI integration, cross-channel integration, strategic thinking, production oversight.
Preferred skills
Experience with generative AI, knowledge of emerging technologies and platforms, understanding of influencer/mobile/podcast/social/OOH/guerrilla marketing.
Technologies
Generative AI, digital platforms, emerging content platforms.
Responsibilities
Lead concept development and narrative direction for major integrated campaigns; mentor multi-disciplinary creative teams; build trusted relationships with client stakeholders; champion responsible use of AI in ideation and content creation; ensure integrated thinking across disciplines; oversee production and execution of high-volume content.
Seniority
Senior, hands-on IC
