Manager
Core
Managing end-to-end offline media buying campaigns across TV, Print, Radio, and OOH for clients.
Role type
Manager, Integrated Media Buying
Builds
Offline media campaigns (TV, Print, Radio, OOH)
Domain
Media / Advertising
Required skills
Offline media buying, TV buying, Print buying, Radio buying, OOH buying, Media negotiation, Vendor management, BARC data analysis, GRPs/Reach/Frequency analysis, Budget management, Campaign execution, Excel, PowerPoint
Preferred skills
TV buying, Managing large-scale offline campaigns, Working directly with media owners
Technologies
BARC, Excel, PowerPoint
Responsibilities
Plan and execute offline media buying campaigns across TV, Print, Radio and OOH. Handle TV buying and spot negotiations across channels and markets. Negotiate with broadcasters, publishers, radio stations and OOH vendors to secure competitive rates. Manage campaign bookings, schedules, release orders and execution. Monitor campaign delivery against planned GRPs, reach, frequency and spends. Prepare post-buy reports and campaign performance analysis. Manage media budgets and ensure efficient utilization of spends.
Seniority
Manager, hands-on IC