Digital Marketing Manager (m/w/d) - Online Shop
Core
Manage and optimize the company's online shop and drive eCommerce growth through digital marketing campaigns.
Role type
Digital Marketing Manager (eCommerce)
Builds
eCommerce sales growth via online shop optimization and multi-channel marketing campaigns
Domain
Industrial technology (printing and vacuum technology) + eCommerce
Deliverable
product features
Required skills
eCommerce management, online shop management, SEO, SEA, social media marketing, Salesforce Account Engagement, customer journey optimization, marketing automation, CRM
Preferred skills
Salesforce Account Engagement expertise, internal knowledge building for marketing automation and CRM
Responsibilities
Manage and optimize the online shop (content, product data, legal requirements), execute SEO/SEA/social media campaigns to drive qualified traffic, build automated customer communication and lead nurturing in Salesforce, optimize customer journeys