Vice President, Media
Core
Lead media strategy development and media relations for Consumer Brands accounts, turning culture into conversation through social-first ideas and earned media.
Role type
Senior Vice President, Media
Builds
Modern social-first communications strategies incorporating AI search, LLM visibility, and emerging discovery behaviors for consumer brands.
Domain
Marketing / Media Relations / Consumer Brands
Deliverable
product features
Required skills
Media strategy development, pitching media and securing coverage, social-first earned media strategy, AI search and LLM visibility, influencer and community management, modern earned measurement, relationship building with journalists and editors, strategic storytelling, cultural trend analysis
Preferred skills
Experience with media intelligence tools (Cision, Muck Rack), AI-enabled research tools, deep understanding of the evolving media and influencer landscape
Technologies
Cision, Muck Rack, AI-enabled research tools, LLMs
Responsibilities
Lead media strategy development and pitching for Consumer Brands accounts; Develop modern social-first communications strategies integrating AI search and LLM visibility; Identify emerging conversations and platform behaviors to create brand opportunities; Develop stories and ideas designed to travel across media, social platforms, and communities; Build and deepen relationships across the media ecosystem including journalists, creators, and newsletters; Mentor junior team members on earned media instincts and relationship building.
Seniority
Senior, hands-on IC with leadership responsibilities