Marketing AI & Automation Specialist (d/m/w) - Lexware Office
Core
Designing, automating, and optimizing AI-supported marketing processes and setting up AI-driven marketing reporting and controlling.
Role type
Marketing AI & Automation Specialist
Builds
Automated marketing workflows, AI-driven reporting dashboards, and customer journey analyses for tax advisory firms.
Domain
Accounting software / B2B Marketing / AI Automation
Deliverable
production ML models
Required skills
Building automated AI workflows with LLMs, connecting automation tools via APIs, constructing AI assistants with RAG, interpreting simple code, data analysis, marketing operations, customer journey analysis, market research
Preferred skills
Agile/Scrum methodology, hands-on experimentation, clear communication of complex processes
Technologies
LLMs, automation tools, APIs, RAG, simple programming languages
Responsibilities
Automate recurring marketing tasks (social media, newsletters, podcasts, websites, landing pages), set up automated data collection and evaluation for marketing reporting, conduct market observation and customer journey analyses, integrate insights into team planning, enable the team to use new AI processes independently
