Data Strategy Analyst
Core
Analyze digital campaign data to generate strategic insights on segment performance and propose audience strategies to achieve client KPIs.
Role type
Data Strategy Analyst
Builds
Audience strategies, performance reports, and campaign execution support
Domain
Performance Marketing / Digital Advertising
Deliverable
dashboards & analysis
Required skills
Data analysis, Audience segmentation, KPI tracking, Campaign performance monitoring, Report design, Process compliance
Preferred skills
English (Intermediate), New digital tool adoption
Technologies
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, DV360, Data Studio, Datorama, Power BI, Tableau, Microsoft Office
Responsibilities
Extract and analyze data on implemented segment behavior to identify valuable insights and improvement opportunities. Propose potentially interested audiences and contribute to effective campaign execution. Design and create reports based on audience behavior and client-defined KPIs. Perform quality control on all deliverables. Monitor audience performance across various digital platforms. Propose audience strategies to help achieve client-established KPIs. Collaborate with internal teams to ensure synergy in each activation. Stay updated and adopt new digital tools as needed. Ensure compliance with company processes, policies, and procedures at local and regional levels.