Associate Director, Publicis Sports
Core
Lead day-to-day management and execution of integrated sports, entertainment, media, talent and cultural marketing partnerships.
Role type
Senior Associate Director, Sports & Entertainment Marketing
Builds
End-to-end partnership strategies across sports, entertainment, music, gaming, creators, experiential and emerging media
Domain
Sports marketing, Entertainment marketing, Sponsorship strategy
Required skills
Strategic partnership development, Sponsorship valuation and optimization, Integrated campaign management, Client relationship management, Executive-level presentation, Cross-functional collaboration, Budget and timeline oversight, Market trend analysis
Preferred skills
Existing relationships with sports properties and entertainment organizations, Experience in agency or consulting environments
Technologies
PowerPoint, Excel
Responsibilities
Lead partnership negotiations with rights holders, talent agencies, media companies, leagues, teams and entertainment properties. Develop sponsorship valuation frameworks, investment recommendations, measurement plans and post-campaign analyses. Mentor junior team members while fostering collaboration and professional development. Stay ahead of emerging trends across sports, entertainment, creator economy, gaming, streaming, social media, AI and consumer culture.
Seniority
Senior, hands-on IC
